I caught up with Showrunner Marion Dayre to learn how character-building trumps plot-building – making stories less formulaic, more human, and way more watchable.
By putting your characters in constant jeopardy, cliffhangers work to up the stakes – keeping your audience glued to the edge of their seats.
Sketch comedy follows a format – and you can use it for all sorts of branded content. Here’s a no-stress starter guide.
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